Purpose & Values

To support and facilitate research of Southern Right Whale (Eubalaena australis, Mammang, Mamang) population as it visits the southern coast of Western Australia, that will aid with the protection and recovery of the species.
To facilitate education and understanding of the Southern Right Whale through the sharing of research, education, and storytelling.
To promote the sharing of data and information with other organisations in Australia and Internationally who are engaged in the non-lethal research of the Southern Right Whale.
To work with all our communities including our traditional custodians of our country to achieve our vision.
To provide governance, control, direction and management of the Little White Whale Project and its resources so that the organisation effectively delivers its vision and goals.

Impact – We are passionate about supporting research that is directed towards the preservation and recovery of the Southern Right Whale.
Education – We are committed to the education of our community to provide understanding, connection, and support for the Southern Right Whale and our purpose.
Community – Little White Whale Project does not work alone. We actively work with our local community and other NGO’s, communities, governments, and businesses to achieve our purpose and goals.
Integrity – We are an ethical, honest and a transparent organisation. We are committed to supporting robust research projects that align with our philosophies and purpose.
Courage – We are not afraid to speak up and challenge business and government when their actions create a threat to the Southern Right Whale.